Art Direction & Design
Illustration
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Play-Doh
While working as a contract Graphic Designer & Art Director for Play-Doh / Hasbro, I designed branding graphics and patterns, art directed photoshoots, and constructed packaging designs utilizing their new branding guidelines for 2024-2025.
For Play-Doh’s new branding, I created a small collection of brand iconography, which have been used for a variety of marketing materials .
Play-Doh Grill Fun Playset
As the Summer 2025 products are being released, I can show the Grill Fun Playset I designed and art-directed as well. This packaging design is a new style from Play-Doh’s previous packaging designs, with a built-in carrying handle to reuse and store the products within. I designed a custom picnic-style pattern to fit in with Play-Doh’s new branding language, and implemented it into Play-Doh’s technical packaging guidelines.
I additionally art-directed this photoshoot, retouched and compiled the imagery, and aimed to tell small play-stories that relate to the overall product theme.
Play-Doh Scents
I assisted in the branding and packaging development of the rebranded Play-Doh Scents. I illustrated a library of iconography representing the various scents they offer, from bananas to flowers. I then initiated the visual “burst” design for use on to individual Play-Doh cans, which switched up the positive and negative space of each flavor icon.
Here are visuals of the scent branding depicted within the scented flower set. Additional Play-Doh scent cans are still being rolled out at the moment.